Within minutes the campaign is live across more than 260 digital screens in 31 stores throughout Norway. No printing. No packing. No shipping. With Fyresign’s fleet management, publishing once is all it takes to distribute content across the entire store network.
For Funky Frozen, this has transformed the way in-store communication is managed. Campaigns can be launched faster, updated instantly, and adapted as business needs evolve.
When Print Stopped Scaling
Since opening the first store at Sandvika Storsenter in 2013, Funky Frozen has grown into a nationwide retail chain with 31 stores across Norway. As the business expanded, so did the need for a more efficient way to manage campaigns and in-store communication.
Previously, every campaign had to be designed, printed, packed, and shipped to every store. The campaign only became visible to customers once the materials had been delivered and installed. Even the smallest update required a new round of production and distribution.
It became increasingly clear that the company needed a solution capable of delivering consistent messaging across every store without relying on physical logistics.
260 Screens. One Platform.
Today, more than 260 digital displays are managed centrally through Fyresign.
When a campaign is ready, it is published once and automatically distributed to the relevant screens across the entire store network. Product launches, seasonal promotions, price updates, and other in-store communications can all be rolled out simultaneously across every location.
In practice, this means the marketing team can manage the chain’s entire in-store communication from a single platform, without relying on manual updates in each individual store.
“It’s fantastic to be able to update or change content with just a few clicks. Changes happen instantly, without having to wait for printed materials to be produced and shipped to our stores. We also know that every location is displaying the correct campaign at the same time,” says Marte Magnussen, Regional Manager and Product Manager at Funky Kioskdrift AS.
The digital screens have created new opportunities for store communication. Video and dynamic content make the store feel more alive, while communication can be refreshed quickly whenever needs change.
“We especially like being able to display videos rather than just static messages on a poster,” says Magnussen.
From 30 People to Just 2
The biggest improvement, however, isn’t what customers see on the screens. It’s what happens behind the scenes.
Where a single campaign previously required around 30 people across design, printing, logistics, packing, and store operations, the entire process is now managed by just two people.
“The biggest advantage is that everything can be done with just a few clicks. It saves us a tremendous amount of work, and we know that the right campaigns and the right content are always displayed at the right time,” says Marte Magnussen, Regional Manager and Product Manager at Funky Kioskdrift AS.
With the current setup, content can be scheduled well in advance or published the moment it’s needed. This provides far greater day-to-day flexibility while making it easy to keep every store up to date.
A More Engaging In-Store Experience
The streamlined workflow is also reflected in the customer experience. Digital screens have become an integrated part of the store environment, making it easier to showcase the right products at the right time.
New products, seasonal campaigns, and promotional offers gain greater visibility, while content can easily be adapted throughout the year. The result is a more vibrant store environment that inspires customers with timely and relevant messaging.
“The screens have really transformed our stores. They feel more inviting and create a more attractive environment for our customers,” Magnussen concludes.
For Funky Frozen, the value extends far beyond publishing content more quickly. It’s about keeping every store up to date, visually engaging, and consistently relevant - without the time-consuming manual processes that once made campaign management a challenge.