With roots dating back to 1904, Heidenreich is Norway's most experienced plumbling wholesaler. Today, the company combines more than a century of industry expertise with fast-paced modern commerce - powered by over 300 employees across locations from Kristiansand in the south to Alta in the north. In such an environment, effective and targeted communication is essential.
With many locations and a high level of activity, Heidenreich quickly encountered challenges with traditional communication channels. Emails were lost in crowded inboxes, and notice boards became outdated in no time. The need for a new and more effective approach became clear. The solution had to be easy to use, flexible in practice, and powerful enough to support both customer and internal communication.
To ensure a clear flow of information across departments and geographic locations, Heidenreich implemented Fyresign. Through this all-in-one solution, Fyresign provided Heidenreich with a modern and intuitive tool for clear and relevant communication. Today as many as 34 information screens are managed both centrally and locally through the platform. This marks an important step toward smarter, more relevant, and more visible communication in a demanding industry.
A channel that's always on
In a busy retail environment, it's east for posters and notices to blend into the surroundings. With digital infromation screens, however, Heidenreich has gained a channel that's always on - naturally drawing attention where it's needed. At Sluppen in Trondheim, we were fortunate to visit Heidenreich. Their modern premises span 4,000 sqare meters, giving us a clear insight into how the screens are integrated into the store and how they create value for both employees and customers through clear, up-to-date, and easily accessible information.
Today, the screens are an active part of the daily store life, used to communicate everything from opening hours, promotions, activities, and product news to supplier visit information. At the same time, they serve as a dynamic and engaging information surface that reflects daily life in the store. More informal content is also shared, such as social media posts, weather updates, and VGTV-clips - and if there's been an exciting match the night before, it's not uncommon for football results to appear on the screen as well.
"An important part is that Fyresign helps us reinfoce our messages. New content is constantly rolling, which makes the screens both capture attention and generate more interest", says Kjetil Grønbakken, Marketing and Sustainability Director at Heidenreich.
Why choose Fyresign?
As with many other aspects of successful operations, the choice of Fyresign was no coincidence. Heidenreich wanted a solution that could be managed centrally while still allowing room for local customization and unique identity at each location.
Key factors that influenced the decision to choose Fyresign:
- Ability to publish both centrally and locally.
- Easy access to ready-made materials.
- Intuitive software with scheduling and pre-publishing capabilities.
"We needed something simple, intuitive, and that allowed each location the freedom to express its own identity. Fyresign offered solutions that met all these requirements", explains Kjetil Grønbakken.
Results that truly make an impact
Today, Heidenreich experiences that their information actually reaches both customers and colleagues. And it's not just seen - it's noticed.
"Our screens attract attention, and customers engage with the content. We reinforce our messages while also drawing attention to important topcis", explains Grønbakken.
For Heidenreich, Fyresign has become a tool that strengthens their position as a modern, solution-oriented company, where industry expertise, a broad product range, and targeted digital communication go hand in hand.
Advice for others
Grønbakken has a clear advice for other companies in a smiliar situation:
"Test the software. Set up a screen in one department and listen to the feedback - from both customers and colleagues. For us, this works incredibly well. We can communicate the same messages with a fresh angle again and again, with just as much impact"