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Digital Signage for the Car Industry

The car industry demands top-tier customer service and smooth information flow. Digital signage provides a flexible tool to display relevant content - both for customers in the showroom and employees in the workshop. The result? Better experiences and more efficient communication.

Digital Signage in the Showroom, Workshop, and Service Reception

Digital Signage in the Showroom, Workshop, and Service Reception

Digital signage in the automotive industry is used to display car promotions and leasing offers in the showroom, keep customers informed about wait times and service status at the reception desk, and share health and safety notices and progress updates with workshop staff. Digital screens are 4x more visible than traditional printed posters, and content can be updated in seconds from any device - across every screen, across every location.

Screens in the showroom create a professional atmosphere and ensure customers always see current, relevant information about campaigns, opening hours, service packages, and more. On the workshop floor, the same platform handles internal communications, shift updates, and safety notices.

What You Can Display

Car campaigns and news

Current promotions, offers, and latest updates

Financing and insurance

Available financing, leasing, and insurance options

Opening hours and contact

Business hours, contact details, and queue management

Tire change and inspections

Reminders for tire changes and EU/MOT inspections

HSE and internal updates

Important internal communication and health and safety information

KPIs and performance

Key figures, targets, and progress tracking

Department Management and Automated Content

Department Management and Automated Content

With Fyresign, you can tailor screen content by department - showing one message in the showroom and an entirely different one in the workshop. Each department or location can manage its own screens independently, while central administration retains full oversight from a single dashboard.

Fyresign's dependency feature lets you create content that displays automatically based on external conditions. Show a windshield wiper promotion on screen automatically whenever it is raining - with no manual switching required.

Benefits of digital signage for automotive businesses

Professional experience

Show relevant, up-to-date information on wait times, offers, and services

Stronger visibility for offers

Digital screens grab attention 4x more effectively

Internal communication

Share updates, progress and alerts in real time

No printing cots

Update content digitally and eliminate posters and distribution

Smarter daily operations

Automate content - always relevant, minimal effort

Møller Bil - Digital Signage in Car Dealerships

Møller Bil - Digital Signage in Car Dealerships

Møller Bil is one of Norway's largest automotive groups, with over 40 locations representing brands including Audi, Volkswagen, and Skoda. They use Fyresign primarily for internal communication.

Following an internal survey that revealed employees were not receiving enough information during the working day, Møller Bil introduced digital signage to ensure that important messages are always visible and accessible.

Møller Bil particularly values the platform's ease of use and the ability to upload content directly from Word, PowerPoint, and Excel files.

Frequently Asked Questions About Digital Signage for the Car Industry

What can digital signage be used for in the automotive industry?

Digital signage serves two main purposes in automotive businesses: customer-facing communication in the showroom and service reception - covering promotions, wait times, and opening hours - and internal communication for workshop staff, covering job progress, health and safety alerts, and messages from management.

Can I show different content in the showroom and in the workshop?

Yes. Fyresign lets you mange different content on different screens from a single dashboard. Showroom screens can display leasing offers and campaigns, while workshop screens show job status and safety instructions - each managed independently by the relevant department.

Is is possible to automate content based on the weather or time of day?

Yes. Fyresign's dependency feature lets you create content that displays automatically based on weather condition, time of day or location.

Does Fyresign work for dealerships with multiple locations?

Yes. Fyresign is built for fleet management. You manage all screens across locations from a single dashboard and can push content in seconds.