Advertising screens
Digital advertising screens are 4x more visible than traditional printed posters - and the content can be updated from anywhere in seconds.
What Are Advertising Screens?
Advertising screens are digital displays that show adverts, promotions, and content to an audience at a physical location. They are used by retailers, restaurants, shopping centres, hotels, and businesses of all sizes to reach customers effectively. Digital advertising screens are 4x more visible than traditional printed posters, and content can be updated in seconds - from any device, across every screen in a chain.
Fyresign is the software that controls what your advertising screens show, when they show it, and to whom. You use a cloud-based dashboard to publish content, schedule campaigns, and manage screens across multiple locations.
Who Uses Advertising Screens?
Advertising screens are used across a wide range of industries and settings.
Retail and shopping centers
Display campaigns, promotions, and seasonal content in shop windows
Restaurants and cafés
Digital menu boards, daily specials, and promotional offers
Businesses and office buildings
Brand communication in reception areas and internal messaging
Trade shows and events
Highlight products, guide visitors, and build brand presence in real time
Outdoor locations
Capture passing traffic with dynamic content
What Is the Difference Between an Advertising Screen and a Standard TV?
A commercial signage display is built for continous operation - running 16 og 24 hours a day. A consumer TV is not designed for this level of use: extended runtime degrades picture quality and significantly shortens the screen's lifespan.
Signage screens from LG (Public Display) and Samsung are the standard for professional advertising use. Fyresign supports both, as well as Android-based media players, Windows, iOS, Linux and Raspberry Pi. You can start with the hardware you already own, or source new equipment through your preferred supplier.
Five Benefits of Digital Advertising Screens
4x greater visibility
Digital screens capture attention four times more effectively than traditional posters
Real-time updates
Change price or swap a promotion in seconds
Centralized management
Manage every screen across every location from a single dashboard
Scheduled content
Plan a full week's worth of advertising, and let Fyresign run it automatically
Print costs
Eliminate the recurring expense of posters, laminating and physical distribution
Frequently Asked Questions About Advertising Screens
What is an advertising screen?
An advertising screen is a digital display that show adverts, promotions, or information to an audience at a physical location. It is controlled by software and can be updated in real time from any browser.
Do I need a special screen for advertising?
For continuous operation (16-24 hours a day), a dedicated commercial signage display from LG or Samsung is recommended, as these are built for sustained runtime. Fyresign support both types.
Can I manage advertising screens across multiple locations?
Yes. With Fyresign you manage all screens across all locations from one dashboard. You can send different content to different stores or sites, and updates appear on screen within seconds.
Is it possible to show different content based on time of day of conditionals?
Yes. Fyresign's dependency feature lets you display specific content based on the time of day, the week, or the live weather at the screen's location. This is particularly useful for retailers with seasonal or campaign-driven ranges.