"We wanted to market ourselves on screens instead of paper posters."
Ørland Kommune had a strong desire to modernize its marketing strategy by replacing traditional paper posters with digital screens. "We are very satisfied with these screens. They work as a very effective eye-catcher. They are in an area where there are a lot of people and we can see that it works", says Hanne Tøfte in Ørland Municipality. "People notice it, and maybe especially children when we show funny trailers for our performances".
After a thorough assessment of various solutions, they chose to implement FyreSign, which offers both the necessary hardware and software for this purpose. "They are very easy to use and the software is super easy to maneuver. Even I can do it haha. Switch videos, stills, publish content on all screens, or only on selected screens. Everything is easy. We have a double digit number of screens around the entire Kommune, in shops, at cultural centers, in sports halls and I think it is money well spent", concludes Hanne.
Implementation of FyreSign: Today, Ørland Municipality uses FyreSign to market its activities and performances. This transition has enabled more effective marketing of the municipality's events. Arnt Grande explains: "FyreSign contributes both hardware and software, and this has made the marketing process much easier for us".
The benefits of using FyreSign: Cost-effective marketing: Replacing traditional brochures with digital displays has proven to be a more cost-effective way to reach your audience. Maximizing waiting time: The screens are placed in areas where people often wait, such as art schools and cafes. This has made it possible for Ørland Kommune to reach out to its audience and give them an overview of upcoming events. Simple use and administration: FyreSign has made it easy for the kommune to manage and update the content on the screens. Hanne Tøfte points out that it is very user-friendly and easy to use, which means that anyone can handle it. Extended reach: With a double-digit number of screens throughout the kommune, Ørland Kommune has maximized the reach of its marketing.
FyreSign has proven to be a valuable solution for Ørland Kommune, and their success in implementing this digital signage solution has enabled them to modernize their marketing strategy and reach out to the public in a more efficient way. As unit manager in Ørland Kommune, Arnt Grande has seen the positive results and recommends FyreSign to other kommuner that are looking for an efficient and cost-effective way to market themselves on digital screens. Does this sound like something for you and your kommune? Get in touch today, then! Or try it free for 14 days here.