For many years, Bygger'n has worked strategically to improve the in-store experience for its customers. Digital signage was introduces as a tool to highlight campaigns and create a more engaging atmosphere in their stores.
Bygger'n wanted a solution that made it easier to work strategically with content - where campaigns and information could be published quickly and dsitributed consistently across all locations. At the same time, it was important that each store could remain locally relevant to its customers.
Fyresign was the answer
After a thorough evaluation, Bygger'n chose Fyreisgn - a platform that delivered exactly what they were looking for from day one: stability, flexibility and ease of use.
"Fyresign covered all our needs - especially when it comes to marketing," says Henny-Marlen Fonn-Gifstad, Marketing Consultant at Bygger'n.
Today, all content for the digital screens across Bygger'n stores is managed from a centralized platform. The marketing team publishes campaigns and videos that are instantly distributed to every store - always aligned with the brand and communication strategy.
"We at Fyresign are incredibly proud to have Bygger'n as a customer. It's especially rewarding to see our solution working exactly as intended - as a tool that simplifies daily operations and makes in-store communication clearer," says Susanne Næs Hansen, CEO of Fyresign.
How the screens are used in practice
Today, digital screens play an important role in the in-store experience at Bygger'n. The screens are regularly updated and dispaly, among other things:
- Campaigns and promotions
- Short videos that capture attention in-store
Some stores have also introduced touchscreens, allowing customers to explore content on byggern.no themselves - from product information and assortments to articles and current campaigns. With just a simple tap, customers can access the information they need, exactly when they need it. This creates a more modern and interactive shopping experience, while also giving customers greater independence in finding answers on their own.
Clear benefits from day one
The impact of the solution was noticable almost immediately. Several key benefits stand out:
- Consist and professional communication: No matter which Bygger'n store customers visit, they are met with a clear and unified presentation of the brand's message.
Significant time savings: "The publishing process is simple and fast - we avoid unnecessary time spent," says Henny-Marlen
- Responsive and accessible support: For Bygger'n it has also been important to work with a provider that is available when needed. With quick response times and close follow-up, questions and any challenges are resolved efficiently.
A platform for the stores of the future
For Bygger'n, digital signage is not about filling walls with information - it's about communicating better with customers. When the right message is shown at the right time, the in-store experience becomes more inspiring, efficient, and relevant.
"With Fyresign, we have a tool that works seamlessly in our daily operations. The platform helps us unify and strenghten our communication with customers, while also laying the foundation for a more future-oriented retail experience," Henny-Marlen concludes.