Reitan Convenience - the company behind 7-Eleven, Narvesen, and Northland - has chosen Fyresign as its digital signage provider in Norway. The solution is now being implemented across all three chains, covering more than 650 screens at some of the country's busiest locations.
A strategic shift in the in-store experience
For Reitan Convenience Norway, the decision is about more than technology. It is about direction.
We are gradually digitalising the in-stor experience, and screens are a central part of that journey. The goal is to deliver relevant messaging in each store at the right time. With nearly 300 stores, it is essential for us to stay locally relevant while communicating efficiently across the entire chain. In addition, we aim to reduce our reliance on printed materials, contributing to a more sustainable and flexible operation. Fyresign provides us with the tools to make this possible, says Linn Skomedal at Reitan Convenience Norway.
Built for enterprise scale
Through Fyresign's cloud-based platform, content can be published and updated in real time. Campaigns and messages can be tailored by chain, store, or time of day - all managed within a single, unified system. This level of operational complexity is exactly what Fyresign is designed to handle.
The project represent more than a technical delivery. It demonstrates that the platform - built through nearly 100,000 hours of development - is ready to meet the demands of the largest operators in the market.
We have extensive experience delivering software to organisations operating at significant scale, but with Reitan Convenience Norway we are entering an entirely new league. A retail portfolio of this size truly puts the platform to the test - from fleet management and real-time updates to seamless scalability across hundreds of locations, says Arvid Vasskog, Founder of Fyresign.
Seamless collaboration with Assist
The implementation is being managed in close collaboration with Assist, the partner responsible for installation and technical execution across all locations.
The integration between our hardware and Fyresign's software has worked seamlessly throughout the entire conversion. A shared understanding of goals and a solution-oriented mindset have made for an efficient and well-run collaboration. The project has been defined by strong execution, clear communication, and an unwavering focus on quality in the delivery to Reitan Convenience, says Gøran Finshus, Project Manager at Assist.
We are proud to welcome Reitan Convenience Norway as a customer. Thank you for placing trust in us - and a sincere thank you to Assist for an outstanding partnership on hardware and implementation. We look forward to what comes next, says Susanne Næs Hansen, CEO of Fyresign.